TPS Community Playbook
The Padel Society · Community Operating Guide

How to start, grow, and scale a padel community.

This is not theory. This is what works — built from what we see across TPS communities.

A practical guide for community managers. It adapts to your type, your stage, and your venue. Right now it goes deepest on starting — the first 0–50 members, where momentum is won or lost.
Read this first

What this playbook is

A step-by-step guide for running a TPS community. It tells you exactly what to do, and when — starting with your very first event.

It's built from what actually works across our communities — nothing made up. Where we don't have reliable guidance for a market or situation, we say so rather than invent it.

Not every community is the same. This playbook adapts to your type (who you serve), your stage (how far along you are), and your structure (club-based or independent). Before you read further, do Part 0 — it decides which advice applies to you.

How to use it: If you're just starting, read Parts 0 → 1 and stop there — that's most of this guide, on purpose. Come back to Parts 2 and 3 when you reach those stages. Parts 4–6 are reference: community types, formats, and pricing. Sections are tagged Starting Growing Scaling so you can jump to what fits you today.

Part 0

Know your community type

Before anything else, understand what kind of community you're running. Every decision in this playbook depends on it.

By target audience

Open / Mixed Anyone, any level, any gender. The widest top of the funnel — but it only works if you give it structure. Pick a real format (an Americano, not "just come play"), or it falls flat.
Female-only (e.g. Hercourt) Specific targeting, different marketing channels, different formats, different price sensitivity. Demand is strong when you target it correctly — see Part 4.
Beginner-focused (e.g. Sabai Sabai, early stage) First-timers, low level. A welcoming tone is everything. This is the proven on-ramp: Sabai Sabai started exactly here and grew to two events a day.
Competitive (e.g. Deuce) Level-matched, ranked, results matter — competition-focused from day one. Competitive players show up reliably when the event is well run.
Social / Lifestyle Padel is secondary; the vibe is primary. These events are your best content driver and bring people who come as much for the hang as the game.

By stage

StageMembersEvents runWhere this shows up
Starting0–500–4 eventsPart 1 (the focus)
Growing50–300Consistent weekly eventsPart 2
Scaling300+Multiple events / weekPart 3
Do this now Write down your audience type and your stage. Example: "Female-only · starting" or "Mixed · growing." Keep it in front of you — every section below calls out what applies to you.
Part 1 Main focus

Starting a community

Starting · 0–50 members · your first events

This is where almost everything is decided. Get the first weeks right — a venue people love, events people enjoy, content that travels, and players who follow you in the app — and growth takes care of itself.

1.1 The only thing that matters at the start

Show up consistently.

One event per week. Same day. Same time. Players need to trust you'll be there before they commit to you. Consistency beats everything else in your first two months.

★ Your launch recipe — which event, in what order

The order of events is everything. Where you start depends on who you are and the players you already have. Cold, with no players? Begin at first-timers. Already coaching intermediate or advanced players? Skip first-timers — starting there makes no sense for them. Find your rung on the ladder, then climb it one step at a time.

The progression ladder — climb one rung at a time
  1. First-timers — only if you're cold with no players. No level needed, nobody judged.
  2. Categorise players by level — after each event, note who can play and how well. That decides their next event.
  3. Americano — once a player is past first-timer and can rally, put them here, matched by level.
  4. Players progress → move them up — as they improve, steer them to the right next event.
  5. Round Robin (mini-tournaments) / King of the Court — when the level is high and even, step up to these.
  6. Half / full-day competitions & leagues — later, once levels are set and the community is strong.
Case A · Starting cold — no community yet
  1. Enter at rung 1: run First-timers (events 1–3). No level needed, nobody judged — the lowest-friction way to start from nothing. Fill them from your own network; 6–8 people is a great first session.
  2. Same slot every week — and categorise as you go. Invite players back, add 2–3 new each time, and note each player's level for the next event.
  3. Week 3–4: make Americano your weekly anchor. Once you have a regular core it builds community fastest. Keep one First-timers slot a month to keep newcomers flowing in.
  4. Then climb: level-matched Americanos → Round Robin → competitions. As levels rise and even out, move up the ladder — beginners stay social, stronger players get the competitive slot.
Case B · You already have players (a group, or a coach's students)
  1. Skip first-timers — enter where your players already are. If they can play, start straight at Americano (matched by level). Intermediate/advanced? Open at Round Robin or King of the Court. Starting at first-timers would make no sense for them.
  2. Lock it as your weekly anchor. Same day, same time. Keep adding new players around your core, matched by level.
  3. Add a monthly First-timers slot. It feeds fresh players in as some naturally churn.
  4. Climb as they progress. Give competitive players their own ranked event; steer each player to the right rung by level and goal.
Targeting players who already play? (intermediate communities) Some communities are built for players who've already played and sit around intermediate. If that's you, you don't need to run first-timer events — start where your players are. Even so, we always recommend keeping a first-timer slot (e.g. once a month): it grows the community from the bottom of the funnel and feeds in fresh players as some naturally churn.
The one non-negotiable: consistency & recurrency Same event, same slot, every single week — without fail. This is the single most important thing. Recurrency is what builds trust: people come back to what they can rely on, because they know exactly what's happening and when. Even if the first weeks are quiet, keep going — it compounds.
Partner locally to raise the quality of your events
  • Coaches in your area. Partnering with local coaches brings better events — they help run first-timer and clinic sessions, bring their own students, and raise the level of play.
  • Sponsors. The right sponsors lift your events too — product, prizes, and budget that make sessions feel special. Build the proof first, then bring them in (see Parts 1.10 and 2.4).
Protect the level — don't let misfits in Keep every event (except first-timers) level-balanced. Accepting players who don't fit ruins the games and your reputation — one bad mismatch can undo months of work. Categorise, match, and say no when someone doesn't fit. It protects everyone's experience.

1.2 Find the right venue

Where you play matters as much as how you play.

People come the first time for padel. They come back for the experience — and the venue sets the stage for it. Choose a place your community will actually enjoy being at.

  • Food & drink on site. Prioritise a venue with F&B — somewhere to grab a drink or eat together after play. The 30 minutes after the match is where community is actually built: people talk, meet, laugh, and plan the next game.
  • Somewhere to hang out. Seating, shade, a bit of atmosphere. If players leave the second the match ends, you have a booking, not a community.
  • Good, reachable courts. Decent courts that are easy to get to keep people coming.
  • A welcoming partner. Pick a venue whose staff are glad to have your group. A good venue partner wants your community there — they get the bookings and the buzz. Build that relationship early.
Why this is non-negotiable: people don't return for padel alone — they return for the people and the feeling. The right venue makes the after-play hang happen naturally, and that's what turns a one-off player into a regular.

1.3 Your first event: what works

If you have no existing audience → First-timers / intro event

  • Why: low barrier, no level required, inclusive — nobody feels judged.
  • Format: a ~90-min session with a coach or experienced host who explains the rules, runs intro drills, then plays.
  • Players: keep it small (around 8) — easy to manage, feels personal.
  • Target: Facebook expat groups, beginners who've never played, gym communities, curious tennis players.

If you already have an audience (friends, a WhatsApp group) → Americano

  • Why: fast, social, everyone plays with everyone, easy to organise.
  • Format: ~2h Americano, 8–16 players, rotating partners.
  • Why it builds community fastest: players meet everyone in a single session. It's the strongest format for turning a group of strangers into a community.

1.4 Make them want to come back

Every player should leave wanting the next one.

People play padel to have fun, meet new people, and enjoy themselves. Deliver that, every single event, and they'll come back — and bring a friend.

  • Mix people up so everyone meets someone new. Make introductions. Learn names.
  • Keep it light and welcoming — especially for beginners, who are deciding whether padel is "for them."
  • Stay for the food and drinks after. Be the host, not just the organiser — this is where the community actually forms.
  • Before anyone leaves: get their contact, invite them to the next event, and ask them to follow your community in the TPS app.
Why: a player who had fun and made a friend comes back and brings someone. That word-of-mouth loop is how a handful of players becomes 50.

Match the levels — this is what makes or breaks the session

First-timers and intro events are for everyone new, so level doesn't matter there. For every other format, keeping players at a similar level is one of the single biggest factors in whether your community works.

  • Make sure people understand exactly what they're joining — the level, the format, the intensity — before they sign up. Spell it out in the event.
  • Don't accept players who don't fit the level. A player well below the level won't enjoy it, and the stronger players get frustrated. A player above the level creates the same mismatch in reverse. Either way, people leave unhappy and don't come back.
  • Aim for everyone smiling at the end. Similar levels are what make that happen — close games, good rallies, fair matches.
As you grow Once you have enough players, run separate events for different levels and goals — and steer each player to the right one. Beginners to the social/intro slot, level players to the ranked event. Matching people to the right event is how you keep everyone happy at scale.

1.5 Your first 4 weeks — week by week

Week 1 · Run your first event

Keep it small. Make it great. Stay for the hang afterwards.

Action: get every player's contact, and ask them to follow your TPS community.
Week 2 · Run it again

Same format, same slot. Invite week-1 players back. Add 2–3 new faces. Word of mouth starts here.

Action: post photos and a video from week 1, and tag everyone.
Week 3 · Build the group

Start a WhatsApp group. Keep the energy and the after-play ritual going.

Action: set up your TPS community page properly and pin the link everywhere.
Week 4 · Review

Did players come back? If yes — keep going. If no — ask them why, and change one thing.

Action: set a recurring event on TPS — same slot, every week.

1.6 Pricing at the start

Cover your costs. Don't try to profit on event 1 — players are trying you, and pricing them out kills momentum.

The rule If you sell out 3 events in a row, raise the price by 10–15%. Consistent sell-outs are the market telling you there's room.

Typical event price at the start in Thailand: ~600 THB per player for a social Americano, and ~1,100–1,200 THB for a coached first-timers session (it includes coaching). Full detail in Part 6.

1.7 Create content, every event

Every event is content. Capture it.

  • Take lots of photos and videos — action on court, faces, the after-play hang. Quantity matters; you'll always use less than you shoot.
  • Share it: your Instagram feed and stories, your WhatsApp group, relevant Facebook groups.
  • Tag everyone. Players reshare to their own followers — that's your best free marketing, and a direct line to new players.
  • Tag the venue and any partners. They want content too — they'll reshare to their audience, putting your community in front of people you'd never reach alone.
  • Don't over-produce it. Authentic, energetic and real beats polished — especially at the start.
Why: content is how people who weren't there discover you. Every tag is a doorway to a new player — and every venue/partner reshare doubles your reach for free.

1.8 Share every event across every channel

When you publish an event, share it everywhere — immediately.

  • The TPS app — publish your event here first.
  • Your community WhatsApp group.
  • Any padel or expat WhatsApp groups you're in.
  • Your Instagram story and feed.
  • Relevant Facebook groups for your city.
  • The venue's channels — ask them to share it too. They want their courts full; helping you fill events helps them.
Why, at the start: your audience isn't in the app yet. You bring them in — the app won't find them for you. Use every channel you have, every time, without exception.

1.9 Grow your followers inside The Padel Society

Getting players to follow your community inside the TPS app is one of the most important things you can do — full stop.

Why it matters so much When someone follows your community in the app, they get a notification the moment you publish an event — before anyone else. The more followers you have, the more people are alerted to every event you run, instantly.

That's the shift you're working toward: you stop depending on WhatsApp admins, the Instagram algorithm, or Facebook reach to get seen. Your audience becomes yours, inside the platform, always reachable.

How to grow your followers fast

  • After every event, ask players to follow your TPS community — say it out loud and send them the link.
  • Put the link in your Instagram bio and pin it in your WhatsApp group.
  • Ask your most engaged players to share it with their padel friends.
  • Every new player who joins an event → invite them to follow the community immediately.

The flywheel: over time, Instagram and WhatsApp matter less, because your players are already in the app waiting for your next event. You publish, they're notified, they sign up. That's the goal.

1.10 Sponsors — not yet, but prepare

Brands want to see engagement before they commit. They look for consistent events, sell-outs, an Instagram presence, and an audience that matches their target.

What to do now: build the proof. Run consistently, post every event, tag players. Once you have a steady run of events and a growing IG, approach brands — or they'll come to you.

Honest order of operations Traction first, sponsors second. When you're ready, TPS can make introductions to brands active in the network (Dunlop, Tactical, and others) — but we won't pretend brands come before you've proven your community.
Part 2

Growing a community

Growing · 50–300 members · consistent weekly events

You've proven the concept. The risk now is inconsistency — and burning out by running everything alone. This is where most communities plateau. The fix is to systematise.

2.1 Event formats that work at this stage

As you grow, structure pays off more and more — players reward formats they can rely on.

  • Americano — the engine. Run it weekly as your anchor. Scales easily from 8 to 32 players. Players know exactly what to expect, so it's low-friction to fill.
  • Mexicano — the upgrade. More competitive feel; works best once players know each other. Introduce it as a monthly special, then make it regular.
  • Social / themed events — the spike. Once every 2–4 weeks: sunset Americano, sponsor night, holiday special. Higher perceived value, and your best content.
  • First-timers — keep it. Hold one first-timers slot a month to replace churned players and keep growing the base. Hand it to a host once you have one.
  • Too many formats at once — it confuses players and splits your fill.
  • Events with no clear format — "come play" doesn't hold up at this stage.
  • Overpricing before you have a waitlist.

    • 2.2 Build your host team

    You can't run every event yourself. At 50+ members, recruit 1–2 hosts from your existing players.

    • What hosts do: arrive early, manage court allocation, keep score, handle late arrivals, capture content.
    • What they get: free or discounted entry.
    • How to find them: they're already your most engaged players — the ones who arrive early, help set up, and know everyone.

    2.3 Pricing at growth stage

    You should now be making a margin on every event. If any event has a waitlist — raise its price. Add premium pricing for themed or special events.

    Target margin 20–30% per event minimum. Revenue per event = (price per player × players) − court cost − other costs.

    2.4 Sponsors — now is the time

    You now have the proof brands want. To approach them:

    1. Identify brands whose audience matches your players (sports, health, food/drink, lifestyle).
    2. Build a one-pager: your audience, your schedule, what you offer (logo at events, social mentions, product sampling).
    3. Reach out directly — DM or email the marketing contact.
    4. Start small — ask for product (balls, drinks, prizes) before cash.
    5. Deliver and document — photos, tags, reach. Then go back for more, or for cash.
    TPS can help When you're ready, tell us — we make brand introductions and share sponsors across the network. If a brand is in, your community can benefit.

    2.5 Instagram — what to post and when

    • Before every event: 1 post or story — announce it, create urgency.
    • During: 1–3 stories — energy, action, faces.
    • After: 1 post — highlights, results, next-event CTA.

    What performs: action shots; leaderboards after Americano or Mexicano; player shoutouts (tag them, they reshare); natural sponsor content; behind-the-scenes. Always tag players and the venue.

    Part 3

    Scaling a community

    Scaling · 300+ members · multiple events / week

    At this stage you're running several events a week, with a host team, sponsors, and a waitlist. The risk now: quality drops and you lose what made you special. Run it like a business — and protect the feeling.

    3.1 Event portfolio at scale

    Anchor events (weekly, fixed slots): 2–3 Americano slots at different times to serve different schedules, plus 1 Mexicano a week for competitive players.

    Growth events (monthly): a first-timers event (always keep it alive) and a themed/special event.

    Premium events (quarterly): a tournament or league, a sponsor-activation event, or a cross-community event with another TPS community (doubles reach, halves the organising).

    3.2 Expanding to a new location

    You're ready when: you have consistent sell-outs at home, players asking for more slots than you can offer, and a host who could run events independently.

    1. Identify the new city or area.
    2. Find one host there — ideally already in your community or referred by a player.
    3. Run one event before committing — test demand.
    4. If it sells out, commit to a weekly slot.
    5. Build that location's audience separately — local WhatsApp groups, local IG content, and its own TPS following.
  • Launching in a new city before your home base is systematised.
  • Expanding without a local host — you can't run two locations alone.
  • Reusing your home pricing without checking local court rates.

    • 3.3 Revenue streams to add at scale

    • Event tickets (primary).
    • Sponsor fees — cash, not just product.
    • Premium membership or community subscription.
    • Private events — companies, birthdays, corporate.
    • Coaching sessions run through the community (the highest price point).

    3.4 Protecting quality as you scale

    The biggest risk at scale: becoming generic. What made players loyal was the feeling — protect it.

    • Host training: a 1-page host brief so every host delivers the same experience — how to greet players, run the format, handle issues, capture content.
    • Feedback loop: after every event, note what went wrong. Fix one thing per week.
    • Stay visible: even at scale, show up. Players came because of you.
    • Community identity: your community has a personality (Sabai Sabai = welcoming, Deuce = competitive, Hercourt = female-first). Every event, post, and host interaction should reflect it.
    Part 4

    Community types: specific guidance

    Female-only communities (e.g. Hercourt)

    • Marketing: Facebook women's groups, female fitness communities, yoga studios, women's WhatsApp groups — not generic padel channels.
    • Pricing: higher willingness to pay for a quality, welcoming experience — don't default to the lowest price.
    • Format: social formats first (first-timers, social Americano) before ranked Mexicano.
    • Tone: inclusive and welcoming matters even more — many women are put off by male-dominated courts.
    • Hosts: female hosts preferred — players relate to and trust them.
    • Sponsors: female-oriented brands (activewear, wellness, lifestyle) are underserved in padel — a strong, open opportunity.

    Competitive communities (e.g. Deuce)

    • Levelling: use the TPS levelling from day one so players know their level and can track progress — competitive players care about this most, and consistent levels keep every match close.
    • Formats: Mexicano and round robin over Americano — more structure, clear winner.
    • Communication: results-first — post leaderboards, not just photos.
    • Pricing: competitive players pay more for a quality, level-matched experience — price accordingly.
    • Sponsors: sports-performance, nutrition, equipment brands.

    A note on your structure

    You're building a community from scratch and sourcing courts from one or more venues — you have flexibility, but you build both the audience and the court access yourself. A few things that matter specifically for you:

    • Build your audience from zero: personal network first, then WhatsApp / expat / Facebook groups, Instagram, and your TPS community page (see Part 1.5–1.9).
    • Secure the right court time: partner with venues your community will actually enjoy — F&B and a place to hang out after play matter as much as the courts (see Part 1.2).
    • Own your audience from day one: build your following on TPS and Instagram — it's the asset you're creating, and it travels with you across venues.
    • Plan for cost and admin: you carry the court cost and the organising, so price for a real margin once you're selling out (see Part 1.6 and Part 6).
    • Consistency and content do the heavy lifting: you don't inherit an audience, so showing up every week and making content people share is what compounds.
    Part 5

    Quick reference: event format guide

    FormatBest forPlayersDurationPrice tier
    First-timersNew communities, beginners4–890 minLow–Mid
    AmericanoThe engine — social, all stages8–242hMid (~600฿)
    MexicanoEstablished, competitive8–162–3hMid–High
    Round RobinCompetitive, structured8–162–3hMid–High
    Tournament / LeagueScaling, competitive16–64Half/full dayPremium
    Social / ThemedAll stages, brand activation8–322h+High
    Coaching clinicBeginner / improving4–890 minMid (~1,200฿)
    The one-line takeaway Give every event a real format. Structured formats — Americano, Mexicano, round robin — reliably fill and build community. "Just come play" doesn't. The format is the product.
    Part 6

    Pricing reference by city

    All figures in THB, per player. Pricing across Thailand is remarkably consistent: ~600 THB is the standard social-event price, with coached and first-timer sessions at ~1,100–1,200 THB.

    CityTypical social priceCoached / first-timerRecommended margin
    Bangkok~600฿~1,100–1,200฿20–30%
    Pattaya~600฿~1,100–1,200฿20–30%
    Other cities If you're in a city not listed here, use the ~600 THB social benchmark as a starting point, confirm your local court cost, and adjust once you see how your events fill. We'd rather give you a starting point than a number we can't stand behind.

    Price-sensitivity notes

    • Beginners / first-timers: least price-sensitive on a coached session — they're paying for guidance, so the ~1,100–1,200฿ tier holds.
    • Social players: anchored to ~600฿; raise only after consistent sell-outs.
    • Competitive players: will pay a premium for a well-run, level-matched event with results — but the quality has to match.
    • Female-only: strong willingness to pay for a quality, welcoming experience; don't default to the lowest price.
    Part 7 How-to

    Run it in the TPS app

    All stages · the practical app guide

    This is the hands-on reference for the platform: how to create your community, publish events, take payment, add people who help you run it, and share events to fill them. Everything here is exactly how the app works today.

    7.1 Create your community

    Your community is your home base — it's where players follow you, get notified of events, and see your matches, scores, and media.

    1. Open My Communities and tap the create (+) icon.This starts a new community.
    2. Upload a community picture.Pick a clear, on-brand image that represents the community.
    3. Name your community.A unique name that reflects who it's for.
    4. Write a short description.A brief line on your community's goals and the kind of play and people it's for.
    5. Choose a category.Select the category that fits (e.g. club, general interest).
    6. Set privacy — Public or Private.Public: visible to everyone on the main page. Private: only people you invite can access it.
    7. Create it.Finalise, and check it now appears in your Communities. From here you can also share open matches into it.
    Start public When you're growing, keep the community Public so new players can find and follow you. Use Private only for closed groups (a single club, a private circle).

    7.2 Create an event

    From your community, choose to create a new event and complete the details below. The format you pick is the product — see Part 5 for which format to run when.

    Information to complete

    FieldWhat to enter
    NameThe event name players will see.
    Cover imageUpload an image for the event.
    ClubSelect the club / venue the event is played at.
    Date & timeStart and end time of the event.
    DescriptionWhat it is, the level, the format, what to expect (up to 180 characters).
    Max participantsThe cap on how many players can join.
    Number of courtsHow many courts the event uses.
    FormatThe event / tournament format — see the types below.
    Player requirementsOptional: set a min–max level, reliability, and gender preference so only the right players join.
    Event typePublic (anyone can join) or Private (only players invited by the organizer can join).
    Allow join / leaveLet participants join or leave the event themselves.
    Price & currencyThe price per player and the currency to charge in.

    Event types you can choose

    When you set the format, these are the options the app gives you:

    TypeWhat it is
    Americano (Classic / Team)Everyone plays with everyone; points scored individually. Team Americano keeps fixed pairs. The social engine — best for filling and building community.
    Mexicano (Classic / Team)More competitive feel — pairings shift by results. Best once players know each other.
    Round RobinStructured mini-tournament; every team plays every team.
    KnockoutBracket / elimination format.
    Round Robin + KnockoutGroup stage into a knockout — for bigger competitions.
    King of the Courts (incl. Team)Winners move up courts — fast, social, competitive.
    Social eventA non-competition event — just play, no leaderboard.
    For mini-tournaments you also set match format (1 set / timed), match length, deciding point (golden point / no advantage), schedule and standings points — the app generates the schedule from your courts and teams.

    7.3 Set up prepayment for an event

    Players pay upfront, in-app — no cash at the club, no no-shows.

    Prepayment is controlled per event with the Pay in advance toggle on the create-event screen. When it's on, players must pay the fee before they can join.

    1. Turn on Pay in advance on the event.This requires players to pay upfront in-app to join.
    2. Enable Payment Collection → Set Up Payments.The first time, you set up a secure payment account with our trusted payments partner (Stripe). You only do this once.
    3. Wait for verification.The payment account is verified — this usually takes 1–2 business days. You'll be notified when it's approved; until then it shows as pending.
    4. Publish — players now Pay-to-join.Once approved, you can collect payments on this and future events, and open your Stripe dashboard any time.
    The numbers to know A 4–6% processing fee comes out of your payout (e.g. ~24–36฿ on a 600฿/player event). Cancellation policy shown to players: free cancellation up to 24 hours before the event, no refund within 24 hours of start.
    Why use it: prepayment removes the two things that hurt community events most — chasing cash at the club and last-minute no-shows that leave courts half-empty.

    7.4 Co-organizers (events) & moderators (communities)

    These are two different roles — don't mix them up:

    • Co-organizers help you run a single event.
    • Moderators help you run the whole community.

    Add a co-organizer (per event)

    You can't run every event alone — co-organizers are the players who help you run a specific event.

    1. Open the event → Organizers.You'll see the current organizers. Only the event owner and existing organizers can add more.
    2. Tap Add co-organizer.Co-organizers are chosen from your community members — so the person must already be a member of the community the event belongs to. (Co-organizers can only be added on events linked to a community.)
    3. Select the player(s) and confirm.They're added as co-organizers of that event.
    4. To remove one: tap the organizer → Remove from Organizer.They'll no longer be an organizer of that event.

    Moderators (per community)

    Moderators run and manage the whole community — not just a single event. The person who creates the community is its moderator by default, and a moderator can publish and manage events, manage the community's content and members, and post announcements.

    • Make someone a community member first. They need to have joined your community before they can take on any role in it.
    • Give them the role that fits: moderator for the whole community, co-organizer for a specific event.
    • Need an extra moderator on your community? Tell us and we'll set it up for your community.
    Build a host team early Your best moderators and co-organizers are your most engaged players — the ones who arrive early and know everyone (see Part 2.2). Bring them in as the community grows so you're never running it alone.

    7.5 Share an event — links & Instagram

    Publish, then share it everywhere — immediately.

    Every event has a shareable link. Use it to pull players in from every channel you have.

    • Share the event link / Copy Link. Send your event link to get players — or add players manually. Drop the link in your community WhatsApp, padel and expat groups, and DMs.
    • Post it to Instagram. Story + feed with the link (or "link in bio"). Tag players, the venue, and any partners so they reshare — that's your best free reach (see Parts 1.7–1.8 and 2.5 for what to post and when).
    • Share open matches into your community. Use the community to share any open matches so members can jump in.
    • Rely on followers. Members who follow your community get notified the moment you publish — the more followers, the less you depend on the IG algorithm or WhatsApp admins (see Part 1.9).

    Get help

    When you're ready for marketing support, brand introductions, or specific advice on your community — reach out.

    ✉️ alvaro@thepadelsociety.co
    💬 WhatsApp: +66 96 695 0803

    The Padel Society — Community Playbook. Built from what works across our communities. Where guidance isn't reliable for a market, we say so rather than invent it.